Can Data Mining Benefit Your Company?

Data mining casts a net out into the world wide web, returning to it’s caster an abundance of useful data ripe or interpretation.  The immense amount of information is produced by businesses, consumers, and now also bots and IoT devices…and this data is not relegated to just purchases or liked posts on social media. Thematic motifs that are proven to be more appealling to viewers than others can play into the development of the marketing done by a variety of companies, including those invested in the film industry. If a company of any sort is looking to improve its relationship with its consumers, data mining has proven to be of assistance. Data mining is done using code to retrieve public data that matches certain criteria, which are established by the requestor of the information.

The term “data mining” was coined in the early 1990s, but, like other internet buzzwords, it has since expanded past it’s original meaning.  Data mining  today is likely to involve complex  statistics and machine learning alongside ever improving artificial intelligence. The connections that data mining elicits from its sources of data enable data scientists to move beyond the mass of the seemingly unrelated data they gather. Data mining, in this way, has accelerated the decision making process behind all forms of business, allowing the appropriate associates to determine which consumer practices are outliers and which are more relevant in the predictive process of consumer address. Data mining information can be retrieved from a variety of sources – including, but not limited to, historical data, surveys, and social media on a single or multitude of websites.  Within social media websites, for example, a user’s likes (or equivalent) can be collected based on the choices a user makes over the course of a session.  With this information, a company like Netflix can recommend appropriate films for that user to watch and can ensure that the user is entertained, thus retaining them as a customer and generating  positive word of mouth advertising for the products and services provided by Netflix.

The appropriate films offered through user specification is the result of machine learning; it is the direct impact of data mining and user specialization, and is meant to aid both the company and user in order to promote an improved relationship between the two.  This kind of individual assessment is meant to be beneficial, as it allows for improved engagement between a user or consumer and the company they are interacting with.  Sale forecasting sinks deep roots into the practice of data mining, using the habits of consumers to base a company’s products around popular trends that will result in greater profit for said company and greater relevance for its consumers. This forecasting is based not just in a consumer’s past involvement with a company, but also on that consumer’s location, availability, and the commonality of their interactions with a company and its products. Improved marketing and personalization indicates to consumers that a company is willing to interact with them as unique individuals that interaction  andwill have a greater chance or being useful to the consumer personally, rather than all consumers everywhere.  The styling of a product, event, or service based on the aforementioned wants simultaneously allows a company to remain as relevant as possible in their planning of merchandise, website updates, or product development.

The interaction between data mining and film oproductionduction is very important to those individuals behind the creation of a film, as they must consider audience interest based on the audience’s previous involvement with said company, the proposed film’s content, and similar content that has been already produced.  Using data mining’s predictive ability, a film’s gross income can be predicted well in advance of its premier, and the company producing said film can determine whether or not particular artistic choices will make the film more or less profitable.  The marketing of a film is also tied up in data mining; if certain images, actors, or thematic motifs elicit a stronger reaction from an audience, data mining will indicate as much through its assessment of patterns, and advertisements for an upcoming film can make use of the most effective techniques in order to establish the film’s appeal.  Data mining has a powerful impact on a number of industries and has become nigh inescapable with the prevalence of consumers online.  Through the specialization of its use, data mining has taken the chaotic pool of information garnered from users and consumers, and translated it into an individualized experience for each member of a company’s audience.  The benefit of data mining for a company is unquestionable in its ability to keep said company ahead of the economic game.

Perhaps the most common form of data mining, a company can examine its users’ previous purchases, attended events, liked posts, or so on in order to determine a pattern within the users’ choices.  Once that pattern has been determined, the content or products that said user is exposed to can be tailored to them using that pattern as a foundation for the cultivation of similar taste or that taste’s evolution.  Much in the same light, if a consumer group has indicated interest in a particular product, a company can suggest content or products that are correlated with the originally expressed interest.  Despite a company’s best efforts, however, trends and interests change. Data mining and churn work together in order to determine the speed with which consumers will lose interest in a topic or product.  This measurement ensures that a company will be able to limit its sales of out-of-date items and that consumers will be able to remain on the crest of said company’s development.  This constant evolution, rooted in data mining, requires the assistance of artificial intelligence in regards to the increased speed at which it occurs.  Machine learning partnered with churn can allow companies to become predictive, as well, creating products, events, or content based on trends that are on the rise as opposed to presently occurring.  Data mining has a powerful impact on a number of industries and has become nigh inescapable with the prevalence of consumers online.  Through the specialization of its use, data mining has taken the chaotic pool of information garnered from users and consumers, and translated it into an individualized experience for each member of a company’s audience.  The benefit of data mining for a company is unquestionable in its ability to improve a company’s aility to improve the quality of it’s consumer interactions.

Quickly Build a Website with WordPress

WordPress as your business or blog website solution.

Namecheap will make the process as simple as possible for you.  The following steps will guide you from start to finish, giving you the most professional start possible.  You’ll find that WordPress gives you effective options to build your site, easily add more content, and allow you to focus on your customers, clients or readers.

Heard of WordPress?

WordPress powers over 26% of the top one million websites worldwide.  Because it’s one of the most stable, easy to use, and robust programs, it’s a clear favorite among website designers.

For those aren’t developers, WordPress is perfect for those that want to build a website without knowing any code. It allows you to build a professional site that takes advantage of advanced features such as social media integration and that works on all browsers, including mobile devices.

Web Business Basics

The first thing you need to do is register a domain.

Your domain name is the anchor that defines your brand.  You’ll add this to all your marketing materials, including your email signature, for maximum exposure.

There are many types of domain extensions (also called TLDs, or top level domains) such as .com, .org, and .net.  Those three basic TLDs are still the most recognized, but you might also consider others like .travel, .mobile, or .coffee.  You can also consider protecting your name or brand by registering multiple names that point to the same website, called “parking.”

Best Practice:  Choose domain name that’s as short as possible, that reflects your business or brand, and probably a .com  (they’re still the gold standard).

Still need help? Check out our article on choosing the best domain.

Where To Host Your Site

Website Hosting:  Once you’ve carefully chosen your domain name, you’ll need to decide where you’ll host your website. Hosting comes with all kinds of options and features.  Keeping with our theme of keeping it simple, look for secure email administration and point-and-click installation of WordPress.

Best Practice:   Hosting with Namecheap includes cPanel, a popular and robust management system, and email administration and WordPress installation are included, along with dozens more features. Be sure to check out their  Knowledgebase article  if you need help getting started with a Namecheap domain plus hosting.

Reaching your Community or Customers

Email Addresses:  If you’re like most Internet visitors, before taking action on a website, you need to have a certain level of trust. Having a free email address like, or doesn’t help with that confidence factor.  With Namecheap hosting you have professional email included.  You can use the point-and-click method to set up your email addresses, or you can take it even further using private email to synchronize things like shared calendars and staff tasks.

Best Practice:  Set up boxes for yourself or employees by name.  You can also set up a general email box called “info” or “hello” that forwards to yourself or a staff member.

The Installation Process

Install WordPress:  You would think that this step would be the longest and most detailed, but Namecheap uses a simple point-and-click method of installation.  There’s no need to know SQL or PHP, or even what those are.  Just open your cPanel, click on the “Softaculous” icon, and  follow our easy steps.

Best Practice:  Be sure to choose something other than “admin” as your username for the most secure installation, and let the system assign a strong password.  Be sure to write this username and password down and keep it safe.

Extra tip: If you’re brand new to WordPress, there are lots of websites with free tutorials to get you started. However, why not start with the  handy tips at

….and You’re On!

Once you’ve gotten WordPress installed on your website, you’re ready to login to the administration and make a few final edits.

  • Edit the default “about” page that WordPress automatically creates for you. Just open it and edit it with your own information using the text editor that comes with WordPress.
  • Edit the default “post” that’s also installed with WordPress.
  • Secure your WordPress installation.  Here’s a handy step by step guide.
  • Choose the look and feel of your site by clicking on “Appearance” and choosing from one of the many themes.

Best Practice: Look for “responsive” themes  that have built-in mobile versions.  Since mobile traffic is exploding, insuring that your site is ready for mobile traffic keeps you one step ahead of the curve.

WordPress has endless features to explore after these steps, including widgets, plugins and theme frameworks, but stopping here gives you a professional and basic platform to jump from and take your website anywhere you want to go.  You’ll have a great domain name, professional hosting, a point-and-click website management system and the security you need.

Get Going!

Register your new domain and purchase hosting at  For Black Friday and Cyber Monday, they have unbelievable deals on domain registration for up to 98% off regular prices.


A girl’s story

Breaking Moulds

“There is no greater agony than bearing an untold story inside you.” -Maya Angelou

Once upon a time, there was a girl who was given a heart to call her own. It was the prettiest thing she had ever seen: large and bright and made of something like glass. She was very happy and she had lots of adventures, and with each adventure her heart sparkled brighter.

One day, the girl met a boy. They were very happy when they were together, and they went on lots of adventures. The girl realized her heart sparkled more than ever before whenever it was near the boy, and so she decided to give it to him to take care of. And the boy promised to share his heart with the girl as well. They got married and moved overseas for their grandest adventure yet.

But about halfway through their time overseas, the boy had an injury…

View original post 1,105 more words

A girl’s story — Discover — reneamadorpontazablog

“But the boy had not been able to stop giving away the pieces of his heart, you see. And he had run out. There were none left to share with the girl.” A sad (and true) tale of depression, adultery, and divorce, made all the more moving for its simple storytelling style. a través de A […]

via A girl’s story — Discover — reneamadorpontazablog

Diigo yourself out of your browser bookmarks

A few weeks ago, some colleagues and I were making fun of the number of tabs we each keep open simultaneously in our browser on a daily basis.  We found it humorous that we had been excited at many awesome tools we’d seen on Twitter, at a conference, or heard about through a friend — bookmarked — and then immediately forgotten.

Even when browser bookmarks are recalled at a later time, finding them is a daunting task through a forest of – oh, look- a squirrel!  Trying to find something I had bookmarked was almost impossible in the moment it was needed.  My bookmarking system wasn’t organized, searchable, or shareable.  I needed help.

I may have found it in Diigo.

Look at all Diigo can do!

If you have an eye for organization, annotating, and sharing, Diigo is gorgeous.  It can be fully integrated into your life with access through their web site, iTunes appGoogle Play app, or Chrome Extension.

You are able to save sites, resources and PDFs to your Diigo library.  You can tag, highlight, write, annotate or add a sticky note on your saved resource – what an improvement over hastily named bookmarks in a multitude of folders!  All of these annotations show up in your library — you don’t even have to access the resource to see them!

Best of all – resources in your library can be compiled onto an outline – which research has shown to dramatically increase your retention.  This outline can be given to anyone you need to share with or shared with a group (think research starters for your students or an informational email of valuable resources for your colleague to complete a project).

So download Diigo everywhere you can.  Save your open tabs there, and experience the clean surfing that comes from an empty browser cache.  Annotate your thoughts in the moment.  Use what you’ve found.  Share with others.  Upgrade your brain with external storage.

The Chrome extension icon for Diigo – isn’t it ‘d’-lightful?

SharePoint Online 2013 Settings Page Descriptions

Site Collection Features – select optional features for use at the site (i.e.

Source: SharePoint Online 2013 Settings Page Descriptions

Google, Facebook, Amazon and Microsoft Salaries

Only 28 women out of 400 who specified gender!  Girls where are you?

Over the last month, we’ve seen a lot of compensation data provided anonymously by tech employees. We compiled and standardized some of this data to improve our understanding of what companie…

Source: Google, Facebook, Amazon and Microsoft Salaries

First blog post

Twenty years online and I have never had a blog!  Well – I think the best way to learn to program WordPress is to have my own WordPress site.  This is day one of blog creation.  I will document what works and what doesn’t… feel free to follow along.  🙂